“When, not if, a crisis happens, the media might be on the scene before we are.”
Crises appear in many forms: product recall, scandal, theft, chemical spills, lawsuits, sexual harassment, fraud, faulty equipment, financial ruin—the potential for crisis is limitless. Loss of life (e.g. airplane crashes, train derailments, explosions, fires, violence, natural disasters, bombings, life-threatening situations, including hostage takeover or kidnappings) are the most tragic and demand compassion.
The time to prepare for a crisis is now. An organization without a plan in the heat of a crisis will find themselves making costly mistakes. The unprepared CEO or spokesperson can project guilt, rather than confidence or compassion, because they don’t understand how to present the information or themselves to a pack of reporters and the public.
Some companies choose to ignore the media in crisis situations, a potentially damaging decision. Tell your story or your side of the story. If you don’t someone else will be talking for you.
The 5 feet and seven inch 214 pound Jean Nidetch knew she had to do something about her compulsive eating. Like many people, she had tried fad dieting and other diets without success. In 1961 a moment of truth changed her life. A neighbor asked when her baby was due. She wasn’t pregnant. The wakeup call for the overweight housewife took action. She enrolled in an obesity program offered by the New York City Board of Health. To her surprise, finally, a diet that helped produce the results she wanted.
Within weeks, the fish five times a week, Skim Milk, fruits and vegetables diet was working. She started dropping the pounds only to discover weight loss alone wasn’t enough to stop her from bingeing on her guilty pleasure. Chocolate covered marshmallow cookies. She also needed moral support to help win the weight war. A place she described, “To confess my food weakness and habits!” Inviting six overweight friends to that first meeting in her Queens living room, she soon found herself hosting overflow crowds. Friends invited friends in need of weight loss and emotional support to confess their fixations to beat the food battle.
Today, Weight Watchers International sponsors 36,000 weekly meetings helping millions of people lose millions of pounds. Her death at 91, and 72 pounds lighter, she leaves a lasting legacy of the healthy impact she made on the world, her philosophy applies to everyone with a goal. “If you want to lose weight, you will. It’s that simple.” Whatever your goals are in life, if you really want to accomplish something you will. The key words are really want. Success is the discipline to change habits. Keep Jean’s wise words in your head: “Drop the damn fork!” You will win!
Not possible, you say. UPS has done exactly that to become more profitable. Take a look at the Business & Tech section of today’s WSJ. We believe when your clients and customers understand the value and the results you will help them produce, higher fees are not a considering.
At Startegic, we have never won business because we were the least expensive company. We know how we help clients grow and reach their professional, personal and financial goals. Your fees are a reflection of the value you bring to your clients. Avoid becoming a commodity and position your fees as a reflection of the value you bring to your clients and customers.
We believe there are markets for everyone. Target delivers quality products with discounts and savings for a mass market. Tiffany clients are not usually looking for a discount in a blue box. Don’t make the mistake of delivering a Tiffany service with Target pricing. Understanding your market and their goals is key.
Barbara Corcoran is right! Stop giving time and energy to rejection. Who are these people anyway and do they matter to you and your world? Probably not! Everyone from Hollywood actors to top CEOs feels the pain of rejection. People who exude confidence lack it at one time or another and linger longer over rejection.
One of the best methods in remaining confident and handling rejection came from a 12 year old boy I was interviewing for TV news about child actors. My question to the young actor, “How do you handle it when you go on an audition and you don’t get the part?” He shrugged his shoulders and said, “I just go out there and get the next one.” Adults, let’s follow his lead.
When I first started acting in TV commercials, auditions were filled with hundreds of Judy Jernudd look alikes. Seriously. You had to face facts; only one person would be selected. It went with the territory. I am motivated in reverse. If I can learn something from it, it is a lesson not a rejection. If there is nothing to learn — I consider the source and move on. Next!
Watch Barbara Corcoran’s Entrepreneur.com video here.